Most
clients come to us looking to improve the results of their website.
Typically we recommend a check of the website’s vital statistics
which allows our clients to make informed decisions based on current
customer behavior. Getting the vitals usually includes:
- Develop baseline
traffic and trends
- Breakdown
the traffic into major conduits (Search engines, referrals, bookmarks,
banners, etc.)
- Evaluate
conversion rate for each conduit
- Identify
most/least popular content
- Determine
search engine ranking
- Executive
summary focused on analysis and actionable items
- Outline next
steps
We develop the
vitals report by analyzing the already existing log data, if available.
In instances when access to these files is limited or unavailable,
we will employ a real-time reporting system to gather the data.
The vitals report helps identify opportunities for
modifying the observed customer behavior to meet our client’s
goals. The report will also highlight areas where additional tracking
and analysis are warranted such as:
- Geographic/demographic
analysis of visitors
- Determine
potential referral sites
- Search engine
optimization
- Detailed
breakdown of conversion rate
- Usability
testing
- Advise configuring
website to maximize data collection
- Track website
performance
Our analysis will create
a detailed understanding of how customers are locating and using
your website. It allows you to make informed decisions on small
quick changes as well as larger site overhauls. Some clients prefer
to make the small changes themselves and utilize our services to
help measure how the site is improving over time. Other clients
utilize our knowledge and online experience to have us redesign
their sites taking into account all the knowledge we gained in the
earlier steps.
Favorable customer
responses to an evolving website provide an unmistakable path to
improving their results. Concrete measurements allow for efficient
rapid development and eliminate the need for guesswork. We increase
our clients’ ability to succeed.
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