The founding partners of CDS Associates met at a large design-focused consulting company where they worked with Fortune 1000 clients including Compaq, McKinsey, Arthur D. Little, Coca-Cola, Knoll, American Express, Goldman Sachs, and Cushman & Wakefield. Fed up with a 'shoot from the hip' approach to consulting where decisions were grounded in opinion and political prowess they opted to start CDS Associates, where decisions are based in solid metrics and years of experience. Rather than including analytics as an afterthought, it is the foundation of any client engagement.

If you're looking for a boutique design shop, that’s not us. If you want a consulting company that can provide you with unique insight into your customers' behavior and help drive your business objectives – you're in the right place.

Joel Hasen, PhD
Joel has a deep-seated belief that a customer's interaction with a website should be an intuitive, effortless experience. They should be able to access products and services without learning a new vocabulary, a new structure, or a new process. Over the last several years, Joel has partnered with clients to develop such customer experiences. He has invested hundreds of hours observing customers using websites to identify issues and develop practical solutions.

Joel brings world-class analytical expertise to understand websites. Previously Joel was a scientist at Bell Labs, the research wing of Lucent Technologies, a healthcare consultant for William M. Mercer, a benefits consulting firm, and a researcher at Medjet, a surgical devices R&D firm. Joel has been published in several internationally recognized journals and holds two patents. He earned a BA from Cornell University and a PhD in Physics from University of California, San Diego.

Jonathan Glazer
Jonathan's best solutions are those that are driven by the customer. He thrives on balancing the competing needs of customer desires with business objectives. Jonathan spent several years refining this approach while directing award winning work for his clients. He formerly managed a creative department of over 100 at who were dedicated to creating valuable customer experiences.

Jonathan was thrust to internet stardom early in 1996 when he won back-to-back two of the most prestigious web awards to date; 24 hours in Cyberspace, and The New Media Quicktime Web Challenge. Selections from Jon's work have been featured in the Graphis book "Design Agencies .com". In a prior life as a filmmaker, Jonathan drew widespread attention to AIDS in an early documentary that chronicled the everyday life of a friend with AIDS.

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